Editor's introduction: The introduction of the vertical screen video playback mode of Station B can enrich the viewing methods of users. This move is also a consideration for Station B's intention to break the circle. However, when introducing this form of playback, the bulk sms service platform side needs to take into account the risks and challenges it will face in the future. In this article, the author compares the horizontal and vertical video playback modes of station B, and summarizes the challenges faced by the vertical screen playback mode. Let's take a look. Starting from the second half of 2020, Bilibili has introduced a vertical screen video playback mode, which is another move of Bilibili to vigorously promote the breaking of the circle in the past two years. From the adjustment of slogan in 2020: the bulk sms service content you are interested in is all at station B, you can see its strategic goal of accelerating content generalization and striving to break the circle. For a long time, station B has mainly focused on medium and long horizontal videos.
This time, the addition of vertical-screen short videos enriches the video form, and makes use of the fragmented time of users to satisfy people with different needs. 1. Comparison of video playback modes I compared the functions of the three current video bulk sms service playback modes of station B: Station B: The road to vertical screen video is full of challenges Station B: The road to vertical screen video is full of challenges 1. Main commonalities It retains the traditional barrage function of station B and supports dragging the progress bar. The barrage is the soul function of station B. It can provide users with a real-time expression channel, making up for the disadvantage that the bulk sms service comment area can only make a summary speech, allowing users to express their emotions and opinions at a more appropriate time, thereby attracting more users. Resonate and achieve a better interactive atmosphere.
The barrage function is more of a ritual. When the barrage swipes through the full screen of "tear eyes" and "Ye Qinghui", the user will also be emotionally infected, and also join the "barrage army", this strong sense of resonance The sense of belonging and belonging bulk sms service will evolve into the behavior of maintaining community order spontaneously. Everyone is an order maintainer, which is very important for community products. The video length of Douyin is generally 15 seconds, and the longest is 60 seconds. In such a short period of time, the real-time barrage function is not necessary, but the short vertical screen video time of station B is mostly less than 5 minutes, so keep the barrage. The function makes sense and supports dragging the progress bar. And this also provides bulk sms service a more familiar environment for the production of the native horizontal screen video up main transfer station vertical screen video at station B.